We're building the companion app for live sport

What Bets.tv is

Bets.tv is a second-screen companion for live sport. Users keep watching on their own TV or streaming service; Bets.tv runs alongside it providing AI commentary, live odds, and voice bet placement. We are not a broadcaster and hold no broadcast rights. We exist to augment the viewing experience, making it more interactive and deeply integrated with live betting markets.

What Bets.tv is not

• We are not a bookmaker or a licensed operator.
• We do not hold customer funds or balances.
• We do not accept real stakes or process financial transactions.
• We do not broadcast live sports video content.

The positioning

Think of us as the "DAZN of betting". Instead of betting being bolted onto a broadcaster, or a bookmaker app being bolted onto a match, Bets.tv offers a single dedicated destination for watching and engaging with live sport. We bridge the gap between passive viewing and active participation through real-time data, conversational AI, and frictionless bet curation.

This build is a demo

Everything in this build is simulated. Matches, odds movements, AI commentary, and the AI knowledge brain responses are mock data used to demonstrate the interface. No real money is staked, bets do not settle, there are no user accounts, and no KYC or age verification is performed. Demo bet history is held in the browser session only and resets when you refresh the page. This is a functional prototype designed purely to illustrate the product vision.

How a real deployment would work

In a live production environment, Bets.tv would operate as a technology and engagement layer. The regulated betting activities would be handled entirely by licensed bookmaker partners who hold the appropriate regulatory licences. These partners would run KYC and age verification, take stakes, and settle bets. Bets.tv would integrate their odds feeds and bet placement APIs, and would strictly adhere to the advertising and responsible-gambling rules of each market it operates in.